Solara required an aspirational launch video highlighting premium Italian blood orange, white peach and wild rosemary ingredients with crisp Mediterranean sunlight.
Using Kroventra's structured briefing framework, we mapped the target audience, format matrix and emotional hook before moving into full production. The final delivery included 16:9 cinema masters, 9:16 vertical reels and square social cutdowns.
The brief matrix set the audience, the format matrix and the emotional hook before production started. Deliverables were fixed in advance: a 4K 16:9 master for cinematic placements and multi-ratio cuts for feeds and stories, each graded and mixed separately. Concept, cinematography, sound design and grading sat with one production team, so the botanical macro sequences, the liquid shots and the sound bed were planned together rather than assembled afterwards. Each of the three ingredients — Italian blood orange, white peach and wild rosemary — received its own macro sequence, tied together by the Mediterranean-light look that carries the campaign.
This page documents production and deliverables. Campaign performance after launch was handled by the client and is not measured here, so no reach or sales figures are claimed. For a video project on the same framework, the Single Social Ad starts at €750 and includes a 15–30 second video delivered in four to seven business days; launch films are quoted on the brief.
